Word-of-Mouth Statistics Part 2

February 5th, 2009 by Stephen Cribbett
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No surprises then that this is the second in a series of thought-provoking statistics that point towards the rise of Word-of-Mouth marketing. Are you in to it yet???

  • 70% of word-of-mouth is face-to-face
  • 19% is by phone
  • 4% is by email
  • 3% is by instant text message
  • 1% happens in chatrooms and blogs

(Source: Keller Fay Group)

Category: Co-creation

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Word-of-Mouth Statistics – Part 1

February 4th, 2009 by Stephen Cribbett
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  • 76% of people don’t believe that companies tell the truth in advertisements (Yankelovich, 2005)
  • In the 1970′s the average person was exposed to between 500-2,000 ad messages. Now it’s 3,000-5,000 (USA Today)
  • In 2005, MTV viewers were exposed to 21% more prime-time commercials per hour than in 2004 (Mindshare)

Category: Business

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