We’ve said for a long time that online research communities provide better research experiences for both clients AND respondents, or members as we prefer to label them. Fun and enjoyment can be quite hard to measure, but seeing the feedback we’ve just received from a community that we’ve been running in Brazil, I think it speaks for itself. It’s so good we had to share it with you…..
“I would like to thank you for the opportunity to be part of the project, I hope you enjoyed my ideas….I loved it and wanted you to know I did it with affection. I found it really cool, I hope you have received lots of good ideas.”
and then there’s this one..
“Thank you! I really liked taking part, I found it to be very dynamic and different.”
and this one..
“I am available when if you need more research, okay? You can count on me.”
I think you get the idea. These people thrived on the creativity and fun that the tasks we designed offered them, and of course the very personal relationships they struck up with our moderators. I your research needs an injection like this, we’d love to hear from you.