So this is a bit of a left-field use of ‘the masses’. A group of people have decided that Star Wars: A New Hope needed a bit of a refresh. Seemingly unable to access multi-million dollar Hollywood funds, they have been forced to take a different approach.
Enter Star Wars Uncut – a chance for 473 people to collectively re-make their favourite film. The premise is simple – you choose a scene and ‘claim’ a 15 second chunk. You then have 30 days to make that clip in whatever way you want (animation, mobile phone video, CGI, whatever works for you). It’s then uploaded and stitched together with the output of everyone else.
What’s incredible, is that it actually seems to be working! The trailer is a work of genius in itself – lots of different people making clips of their favourite film, in a variety of ways.
I’ve no doubt, the source material helps. This film must be one of the most viewed and most loved of all time (that’s a totally unofficial, unverified stat by the way). All this means the ‘creators’ are up for producing content with passion. And Kudos to the creators of the site for taking the time to set up a workable structure, interface and proposition, which allows people to participate.