So this is a bit of a left-field use of ‘the masses’. A group of people have decided that Star Wars: A New Hope needed a bit of a refresh. Seemingly unable to access multi-million dollar Hollywood funds, they have been forced to take a different approach.

Enter Star Wars Uncut – a chance for 473 people to collectively re-make their favourite film. The premise is simple – you choose a scene and ‘claim’ a 15 second chunk. You then have 30 days to make that clip in whatever way you want (animation, mobile phone video, CGI, whatever works for you). It’s then uploaded and stitched together with the output of everyone else.

What’s incredible, is that it actually seems to be working! The trailer is a work of genius in itself – lots of different people making clips of their favourite film, in a variety of ways.

[vimeo 6788001]

I’ve no doubt, the source material helps. This film must be one of the most viewed and most loved of all time (that’s a totally unofficial, unverified stat by the way). All this means the ‘creators’ are up for producing content with passion. And Kudos to the creators of the site for taking the time to set up a workable structure, interface and proposition, which allows people to participate.

Enjoy!

The latest Matterbox, a project that Dub helped define some time ago, has finally arrived following its successful trial earlier in the year (or was it last year?!). Matter is a new direct mail service that arrives through your letterbox containing a handful of goodies that have some purpose, from brands we supposedly love(?). I’m not going to list all of the contents as there are a myriad of blogs around detailing them thoroughly, and with pictures of the opening ceremony! Have a dig around.

What we at Dub are pleased to see is that some of the brands are taking our advice and progressing the door-step experience and moving it towards the PC experience, engaging brands in ‘conversation’ online.

Matter is a neat idea, and we sincerely hope it succeeds in its mission to provide tangible brand experiences by giving people something that has value to them. The power of the groundswell has served Matter well thus far, so if you’ve received one and want to suggest ways of improving it, go to Matterbox online, or tell us here.